Huvo, previously Discount Fire Supplies, has been a client with Ballyhoo since we were founded in 2009 – marking a continuous working relationship spanning over 17 years that demonstrates the strength of our agency. Here’s a look back on our journey together over the years, and what makes it so successful.
Discount Fire Supplies
Website Launch
When Discount Fire Supplies launched their brand in 2009, we had the pleasure of developing their very first website.
The e-commerce site featured all the essential functionality of the time, including online shopping, a checkout process, and an account section – all built on Ballyhoo Commerce, our in-house e-commerce platform.
While it looked modern when it was built, looking back 17 years later, it certainly highlights how much things have evolved!
Website Design Refresh 2014
Five years on, the website underwent a significant design refresh.
The new design highlighted their now-established brand identity and the positive customer reviews they were consistently receiving.
The homepage was made more concise, featuring a spotlight on the product brands they carried, with logos building trust and demonstrating which brands users could shop for.
Additionally, products were logically organised into clear, shoppable categories, with a streamlined header and footer to make it easier for customers to navigate through content and products.
Looking at the 2014 version of the website, you can see how much more modern it was compared to the previous version from 2009.
Website Design Refresh 2018
In 2018, just four years after the previous iteration, Huvo again requested a website design refresh. This frequent willingness to upgrade their website highlights the value they see in improvement, how it helps them win customers, and reflects their positive, ongoing experience with Ballyhoo.
We implemented a number of visual improvements, such as introducing multi-categories and assigning different colours to product groups, helping users to easily distinguish between website sections and locate the products they needed.
The website was also made full-width, as per website design best practices at the time. As Discount Fire Supplies expanded its inventory, we also developed a prominent search function, again helping to improve user experience.
Website Migration 2024
In 2024, we ceased support of Ballyhoo Commerce as we felt that it was no longer the best option for e-commerce websites, instead favouring WordPress and WooCommerce.
Therefore, we migrated the Discount Fire Supplies website content, including a catalogue of over 2,000 products, to WordPress and WooCommerce, which provided a better level of functionality and customisation to help them manage content and products to facilitate growth.
We also took this opportunity to perform another website redesign, making it easier for customers to browse products and make purchases.
Huvo Redesign
In 2025, the company underwent a full rebrand, along with a name change from Discount Fire Supplies to Huvo, and we therefore refreshed the website with a new custom WordPress theme, including new logos, colours and illustrations.
Though retaining the underlying structure and layout from the 2024 redesign, every image, colour code, and icon was replaced in line with the new visual identity. We even designed technical line drawing graphics to represent the top-level categories, created new graphics for blog posts and social media posts. Universal styling rules for branding consistency were updated and applied throughout all pages and posts.
“Ballyhoo have been our web partner since day dot and have been instrumental in our continued growth from our initial launch as Discount Fire Supplies to where we are today as Huvo! ” – Tariq El-Hoss, Huvo
Retainer Service
Our help doesn’t stop when your website launches. We encourage our customers to continue to improve and enhance their websites post-launch, adding new functionality and features to increase conversions and improve user experience.
Huvo takes advantage of a website development retainer, which allows us to carry out continual improvements to their e-commerce platform, boosting website performance and adding new functionality to ensure their website remains competitive.
Why It Works
Our 17-year partnership with Huvo is built on a foundation of trust and transparency, leading to substantial growth. They know they can depend on us for consistent support throughout their journey.
We are proactive in identifying opportunities for their expansion. For instance, we recently migrated their website to its own dedicated server due to the high volume of traffic that their website was receiving. This ensures rapid loading times, offering enhanced protection, and mitigates risks associated with shared hosting, such as performance issues.
Work With Us
If you want to work with a genuine, helpful, sustainable-first digital agency for all of your website and marketing needs, get in touch with our team. We value our clients and create relationships that last years – the above says it all.
