It’s easy to get complacent with a website – thinking that once it’s built, it’ll last for life. However, this is not the case. Your website design should be updated regularly, best practise is every 2-3 years, to allow you to advertise your business online successfully.
Your website is your showroom and to ensure that your business stands out from the crowd it needs some TLC.
Website Redesign 101
A website redesign consists of wiping the slate clean with a complete strategy, structure, system and design overhaul of your website.
Website redesigns are comprehensive and exhaustive, starting with in-depth research and information architecture, to help make informed decisions on functionality, resulting in a highly optimised, cohesive and functional site with measurable KPIs and goals.
7 Signs You Need a New Website
1 You Can’t Manage Content
If you’re struggling to add, manage or remove content (such as pages or blog posts) from your website, then it’s time for a redesign. The objective of a website is to serve valuable information to customers to help encourage their purchasing decisions, however if this content is outdated and you have no way to update it, then your website is failing its purpose. Your website can be redesigned (and even migrated to an alternative software such as WordPress) to support you in creating content, in addition to making it easier for customers to find and digest your content.
2 Abandoned Checkouts
If your analytics are flagging up a large number of abandoned checkouts, it might be time for a website redesign. Reasons for abandoning checkouts include confusing checkout process, website performance issues or errors, or lack of trust – all of which can be solved with a redesign.
3 Lack of Device Responsiveness
Mobile devices account for over half of web page views worldwide – therefore it is vital that your website is mobile friendly. Additionally, mobile friendly websites rank better on search engines such as Google.
4 Slow Page Speed
Your website should load within 3 seconds – 40% of consumers will abandon a site if longer. If your website is slow, it might be time to redesign your website that loads quicker, to increase conversions. During a website redesign, analysis will be done to identify why your website is slow, and ways to counteract this. Additionally, a redesign will allow your website to come up to speed with latest practices, many of which help with page load time.
5 Visitors Can’t Find What They Need
Having a clearly defined user journey and precise navigation allows visitors to find the information that they want, ensuring that they don’t go to your competitors. As previously mentioned, the website redesign process looks at information architecture and how content can be better managed and structured for user experience. This process will streamline where content sits on the website, detailing the journey users take to find it.
6 Outdated Design
One of the biggest and most obvious signs that you need a website redesign is that your design looks outdated. You want your website to be modern and attractive, and to include all of the latest technologies and functionalities.
7 No Longer Reflects Your Brand
Your website and brand must align, and your website should showcase your culture and values. Ensuring your website aligns with your branding will help establish a connection between your users and your brand.
Last Words
Your website should be ever evolving to suit your customers needs and wants, to encourage customers to engage and convert. If you feel your website is not performing well, get in touch with our team at Ballyhoo who can talk you through what a website redesign consists of, and how it could benefit your business.
