Visual Identity & Branding

Brand Identity Services

At Ballyhoo we help you through the full journey of deploying a new website – starting with your visual identity. We take your existing assets, even if that’s just your company name or logo, and transform it into a broader visual identity, delivering a positive business impact for our clients.

Your branding is what sets you apart from others and allows you to make a lasting impression. Our visual  identity service forms the foundation for your brand  to elevate your organisation  and attract new customers.

Whether it’s a new brand or a fresh update, we are here to help.

It’s More Than Just A Logo

Visual Identity incorporates all of the elements that visually represent a brand, including your logo, fonts, colours, illustrations and overall styling.

Your visual identity should reflect your business personality, resonating with all aspects of your business decisions. A well-thought-out visual identity should be unique and bespoke to help the business to grow.

A Reflection of Who You Are

Not only does a strong brand identity look good, it allows you to stay ahead of the competition and target the right audiences. Distinctive branding should be easily recognisable to your target audience, creating a differentiation between you and other businesses in your industry.

In addition, a strong brand helps you to emotionally connect and build a relationship with your customers. Think about how you feel when you see the Coca Cola Christmas advert each year with the unmistakable red Santa truck – all created from strong branding.

Designed for You

The process starts with in-depth research on both your business and competitors in the industry, helping us to make informed decisions on how your identity should look and feel. 

Whether we are taking your existing logo and supporting it with design elements, typography and a unique colour palette – or starting from scratch – together we can create a strong visual identity that will help your business to stand out and thrive online.

Brand Guidelines

Brand guidelines are clear definitions that communicate how your brand should be represented to the world. 

The culmination of our research and design process, your brand guidelines are a tangible asset which allow you to maintain consistency throughout your branding, taking into account all applications and customer touch points.
If you need brand identity services, or want more information on this service, get in touch now to see how we can help.

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