A Deep Dive into Google Workspace – How Can It Benefit Your Business?

Google | |

Google Workspace’s communication and collaboration tools are leveraged by billions of people worldwide. Due to its vast features and opportunities it can help your organisation collaborate and grow, resulting in a significant return on investment. But how can Google Workspace really benefit your business? Read on to find out.

What is Google Workspace?

Google Workspace is a collection of online office suite services from Google, that allow your team to collaborate, add security and provide extra storage space that is essential for business owners. Rivalling well known contenders in this space such as Microsoft 365, Workspace includes products such as Gmail, Calendar, Meet, Chat, and Drive.

Microsoft vs Google Compared

MicrosoftGoogle Workspace
Outlook CalendarCalendar
Microsoft Power AppsAppSheet

Benefits of Google Workspace

Maximise Time & Efficiency

Research shows that workers spend 20% of their time searching for information to get their jobs done, but Google makes this much easier – allowing users to find information from any device, anywhere in the world. What’s more, with tools such as Google Meet, team members can see their own and colleagues schedules in Google Calendar, allowing them to jump on video meetings directly – allowing for quicker and more efficient communication.

Work Anytime from Anywhere

Work is no longer one place, and with hybrid and remote working on the up, solutions are needed to allow teams to work together wherever they are.

Google Workspace works everywhere, no matter where the user is, allowing them to collaborate in real-time. Tools such as Google Docs allow users to view the activity of other users contributing, with automatic save to ensure that work is saved continually.


Security is paramount for businesses. Unlike other solutions, Google Workspace does not require software to be installed on a device and is instead cloud-based, meaning that updates happen automatically – admins and IT teams can rest assured that users are using the most up-to-date software. What’s more, all data is stored in Google Workspace, making it easy for admins to manage the environment and who has access.


2.6 billion people around the world are using Google’s applications in their consumer lives. Therefore, the vast majority of people are already familiar with the tools, making it easier for a transition.

In addition to this, there are a vast number of accessibility tools available in Workspace, including:

  • Gmail – screen reader integration, keyboard shortcuts and customisable themes
  • Google Meet – captions, in-meeting translation and noise cancellation
  • Google Calendar – screen reader and keyboard shortcuts
  • Chrome Browser – screen reader integration, low-vision support and keyboard shortcuts
  • Google Docs – screen reader integration, keyboard shortcuts, braille display and type with voice

Google Workspace Worries & Solutions

Organisational Change

Business owners may be apprehensive of transitioning to Google Drive because it’s a large organisational change, however the vast majority of teams are already familiar with Google tools from outside of work.

Workspace vs Microsoft 365

Organisations commonly use Outlook or Google Workspace, but what makes Workspace superior? Workspace is a cloud-native browser-only solution, simplifying experiences for users. What’s more, Google Workspace is infinitely easier to use compared to Microsoft Outlook, with higher storage options and thousands of integrations available.

Migration Time and Resources

Users may be worried that migration to Google Workspace takes time and is resource-intensive, however it is very easy to migrate.

As a Google Partner, we can set up your account and migrate your organisation to Google Workspace seamlessly and efficiently.

Google Workspace Partners

We are part of Google Cloud Partner Advantage – meaning we are certified to successfully deliver Google Cloud solutions to you. Our team of experts have industry and technical expertise, helping customers to build and run businesses more efficiently.

Whether you want to set up Google Workspace, or have been burned by other third-party partners in the past, we can work with you and assure you a painless transition and on-going support. Please give us a call on 0121 295 5352 or email us at [email protected] to find out more information.

Headshot of Rebecca young new team member


Rebecca helps to keep the team organised and supports all of our clients with day to day activities and content. She also runs all of Ballyhoo's internal marketing.