Following on from our previous minor release, we’ve just launched an update to allow you to build breadcrumbs into your e-commerce website.
Breadcrumbs show your users the path they have taken to arrive at the page they are currently viewing. They can then follow the links back to wherever they previously came from (hence the name!). But not only are they a neat way to improve the usability of your site, they also provide valuable keywords to help with your search engine rankings.