Ballyhoo Commerce Version 1.9.23

Version 1.9.23 of Ballyhoo Commerce gives you the power to harness customer reviews, add banners across your entire website and better utilise discount codes to drive sales. Read on to find out more!

Feefo Order Feed

Online reviews are becoming a massive influence on the buying process and the power of this media should not be underestimated. To help our customers harness and effectively apply their own reviews we have now integrated Ballyhoo Commerce with Feefo, the independent customer feedback system.

Feefo is a third-party tool that is used to collect genuine customer reviews about your customer service and products. The entire process is automated and feedback can be shown on your website. Feefo also gives you the opportunity to demonstrate excellent customer service by allowing you to publicly respond to any negative feedback.

Furthermore, Feefo has great search engine optimisation benefits and directly contributes to your Google seller rating (the star rating that appears next to your Google Ads and Google Shopping listings).

As part of our integration, every half an hour Ballyhoo Commerce will automatically generate a list of new orders to send to Feefo for processing. Feefo will then contact your customers for their feedback and, once this is provided, your reviews will be displayed on their website.

To ensure Feefo is used to its best ability Ballyhoo has become a Feefo partner, meaning we have all the skills to configure and manage your Feefo account and help you make the most of it. Please note that Feefo requires an ongoing monthly investment and a set up fee will also be charged. For more information on this service give us a call on 0121 295 5352.

If you think you’ve got great service and products, prove it!

Site Alert Banner

On request, we have now added the ability to add a site-wide banner to your e-commerce website. This appears across the top of every page on your website and the text is fully customisable in the Content Manager of Ballyhoo Commerce.

Here are just a few ideas of how you could use this new feature:

  • “Merry Christmas from all the team at Ballyhoo!”
  • “Enter discount code BALLYHOO2014 at the checkout for an extra 10% off!”
  • “Low stock – delivery due in 1-2 weeks.”
  • “Ballyhoo will be closed between 1st May – 10th May for essential maintenance.”

Limited Discount Codes

Discount codes can be effectively used to drive new sales on your website and encourage repeat custom. In some cases they can even make the difference between a sale or a fail.

To give you further control over this powerful selling tool, we’ve expanded the functionality of our Discount Codes manager to allow you to limit the number of times a discount code can be used.

We’ve thought of a number of ways this can be effectively employed:

  • Promotions
    “The first 10 customers to use this code will receive 50% off.”
    The first benefit of a promotion of this type is that it will drive customers to your website, especially people who may not ordinarily have visited. Secondly, customers who don’t put their order through in time to receive the discount may still make a purchase – if they’ve gone to the effort of getting to know your products, imagined owning them and added them to their basket they are now emotionally invested and may still choose to place the order at full price.
  • Customer Service
    Create a one-off discount code to tempt a customer into placing a large order or to compensate an unhappy customer. In these situations the discount is likely to be high so you can limit the discount code to just one use. This prevents losses if the discount code is spread around the web or if the customer tries to use the code more than once.

Email Validation

From order confirmations to website usernames, we all rely on email. Our emails let us know what’s happening across our lives, both online and increasingly offline, and we often use our addresses to grant us access to the many online services we sign up to. But what happens if you enter your email address incorrectly?

Quite simply, if you enter the wrong email address during the registration process you won’t receive important emails about your purchase or service and when you do come to try and access your account you may encounter difficulty and, at the least, wasted time.

To try and prevent this happening to your customers we have added an email validation function to Ballyhoo Commerce. Email validation checks the formatting of the email address the user enters to ensure it matches the standard format [email protected]. While this doesn’t guarantee against the user typing the text part of an email address incorrectly, it will draw attention to common mistakes like using an apostrophe instead of the @ sign and forgetting to put the dot before .com.

More New Features & Improvements!

Price By Length Improvements

The length field is now empty as default and an error message is displayed to the customer if they add the product to their basket without entering a value.

Automatic Tidying

The Ballyhoo Commerce system will now attempt to tidy user submitted values to ensure you have clean and consistent text, notably on invoices. If needed the system will add and remove capital letters where appropriate, e.g. if all lower- or upper-case text has been used.

Add Weight to Product Variant

Item weight is used to correctly calculate shipping values. To ensure this is accurate we have added the ability to specify the weight of a product variant where this would previously have used the value of the primary item.

Alison Chaffey


Alison is our Creative Director*. She has worked alongside Anthony to build the business since it was founded in 2009. Her passion is design and UX, and she has a laser eye-for-detail. In other words, she’s a web developer’s worst nightmare.