C is for…

Glossary | |

The third installment of our blog series – and it’s a long one! From Chrome to Code, and Click Through Rate to CRM, we’ve got it all covered in the blog below. Keep reading to find out more. 

Cambridgeshire Police Federation

Cambridgeshire Police Federation represents the men and women of Cambridgeshire Constabulary. They provide advice on issues that affect their police officers and members. 

We created a responsive website for Cambridgeshire Police Federation some years ago and continue to support them with site maintenance and content additions.

See the project


Similar to Basket, a cart is a feature on a website that allows users to add products that they want to buy, and see the total cost of these products plus shipping and payment options.


Categories appear on websites and blogs to group pages/posts together based on a similar subject or theme. Categories also give structure to a website’s content and help it to be discoverable by users and search engines alike.


The checkout page on a website is where the basket/cart takes the user to complete their purchase. Users will need to input their shipping details and will complete the payment process.


Google Chrome is a free web browser that was released in 2008 that you can use to browse the internet. It is free, fast and secure and can be used on various devices including desktop computers, tablets and smartphones. Chrome allows you to have a personalised experience by using Chrome Extensions, that allow you to change your browser functionality.


A class is an attribute in website design coding that allows you to apply unique style properties to groups of HTML elements. This allows you to achieve your desired web page appearance, such as having a heading in a particular font size and colour, or a specific layout for buttons.


Command Line Interface or CLI, processes commands to a computer program in the form of lines of text, used to view and manage computer files.

Click-Through-Rate (CTR) 

Clicks are important as they represent an interested visitor. CTR is the number of clicks that you receive divided by the number of times your ad is shown, and measures the percentage of impressions that resulted in a click. It is used to measure the success of your online advertising campaigns, such as how well your keywords and ads are doing, and can also be used in email marketing and social marketing too. The higher your CTA, the better the campaign. A good CTR is relative to your industry, keywords you’re using, and campaigns within your account. 

Clicks ÷ impressions = CTR 


The cloud, or cloud computing, is the on-demand availability of computer system resources that do not require direct management from the user. Users can use the internet to access their resources such as applications and servers.


Content Management System, or CMS, refers to software used to manage the creation and improvements of digital content, such as a website. A CMS is available in a user-friendly interface, meaning that many users are able to access and edit content easily and quickly. WordPress is by far the most popular CMS available, W3Techs reports that 43% of all websites globally use it to power their content.


Code consists of words, letters, figures and symbols that make up rules and instructions to make things happen on your computer. Code communicates what you want to happen and how things should appear on a web page.

Colour Theory

Colour theory is the collection of guidelines and concepts used to communicate with colour, based on the colour wheel and its geometry. It helps designers choose the best colour to use in their work. It is based on extensive research about human optical ability, psychology, culture and more, and how colours mix, match and contrast. It is often referred to as the science and art of using colour.


Community is really important to us here at Ballyhoo. Located in central Longbridge, we like to keep up to date with the latest news and events happening in our area, and also like to give back to the community where possible. We have worked closely with Acorns charity, and have also been involved with charity events run by the Innovation Centre where we are located.


A web or marketing consultant is someone who advises businesses on how to create, implement and manage websites or marketing strategies. In website design, they analyse the business’s current website and advise on improvements, and can also help create a new website with goals and objectives in mind.

In marketing, they help with creating marketing plans, identifying goals and KPIs, and develop strategies to get the brand out to their target audience.


In website design, a contact page is vital for all businesses to have on their website. This is where users and potential customers can find information on how to get in touch with the company. This page will also include a contact form, that users can complete and submit easily and quickly. The contact form should also be available on multiple other pages on the website.


In website design, content is the text, images, video and visual content that is added to a website for user experience.

Similarly, content marketing is the use of visual and text content to be used for advertising purposes – such as blogs, infographics and video.


Copywriting is the act of writing text and content for media or web, including website content, blog posts, ads, promotional materials, social media and more. It can also include creating product descriptions.


A corporation is a company that has a single entity and is separate from its owners. Corporate web design typically involves creating a content-based website which outlines the services and contact details of a corporation.


Here at Ballyhoo, having a creative mindset is what sets us apart – coming up with unique, original ideas in both website projects and marketing is what we do. We like to be imaginative and innovative, whilst tailoring your needs. 


CRM (also known as Customer Relationship Management) is the process of interacting with your customers as a business. This often requires using data analysis to evaluate data and information to learn more about your customers – to inform future decisions.


Cascading Style Sheets or CSS, is a style sheet language that is used to describe how HTML elements are displayed in a document. It can control the layout of multiple website pages at once, and also control layouts of individual pages and elements.


CultureIQ uses a software platform to transform business growth via company culture. They work closely with organisations to gain an insight into their internal machinations. We worked with CultureIQ to create a powerful website, focusing on clear and measurable calls to action, and SEO.

See the project 


In website design, custom development is where a tailor-made website is built for your business. A custom website will fulfill your unique requirements, and is specifically designed for you. This will include a unique design, as well as bespoke features and functionalities, to help your business goals.

Did we miss any words beginning with C? Let us know by commenting below! We can also help with your website design and development, contact our team of our web experts now to see how we can help.

Headshot of Rebecca young new team member


Rebecca helps to keep the team organised and supports all of our clients with day to day activities and content. She also runs all of Ballyhoo's internal marketing.