D is For…

Glossary | |

The letter D is of course for December, but it’s also for Database, Design, and Device Lab – plus many more! Read our glossary of all things marketing and website design below.


Data is the collection of information. 

In marketing, it is information taken from various places, which can be used to make informed decisions about marketing activities, products or services, and pricing. 


A database is the organised collection of this data, managed in a database management system. A web database can be accessed from a local network or the internet. Data is stored in tables. The most commonly used database system is MySQL – which integrates well with a server side programme language called PHP. 


In website design, ‘bugs’ are errors and faults that occur in a computer program or system. They cause the website to not function properly, and can affect website usability. 

To ‘debug’ a website is the process of finding and resolving bugs. Developers can use DevTools to do this which allows them to inspect specific components for the desired device-browser combinations. 


We’ve been in business for over a decade – having formed in 2009. Since then, our team has grown, we’ve established Longbridge Device Lab, had a rebrand, and have moved into a bigger office! 

Derricks Music

Derricks Music is a record shop based in Swansea, and also sells tickets for events venues across South Wales. We have worked with Derricks Music for over a decade, recently refreshing their website to introduce new functionality for admins and users.

See the project


Website design refers to the planning, conceptualising and production of websites, from structure and layout, to colours, content and fonts. The process includes graphic design, user interface design, user experience design, and SEO, to ensure that the website is functional for users, and responsive on various devices. 


A desktop computer is used to describe any personal computer that is designed to be used in a single location or on a desk, due to its power requirements. Desktop devices have landscape orientations, meaning content can stretch across the screen in a wide space – compared to mobile devices which use a portrait orientation. When websites are designed and developed, they are done so with both desktop, laptop, tablets and mobile devices in mind.


Website development is the building and continuous maintenance of websites, including both the back-end and front-end of a website. This process includes web design, web content development, client and server side scripting, and more. The maintenance aspect includes all of the work to update and manage a website to ensure its performance, speed and user experience are optimal. 

Device Lab

We opened Longbridge Device Lab in 2015, as a free to access public project that provided hands-on access to test websites and apps, across a range of devices. Unfortunately Longbridge Device Lab is no longer up and running, however we are hugely proud of establishing the Midlands’ first open device lab. 

Device Responsive Design

This is where website content adapts and scales to different screen and window sizes of a variety of devices – from large desktop screens, to iPad and smaller smartphone screens. For example, content in columns on desktop may scale down to stacked design on mobile.


Digital Marketing is the promotion of brands to connect with their target audience using the internet and electronic devices, such as computers, phones, tablets and other devices. Examples of this include search engines, social media, email, and SMS messaging. Using these channels, companies can promote their products, services and brand.

Discount Fire Supplies

Discount Fire Supplies are one of the UK’s leading retailers of fire safety products and accessories. We have worked with DFS for many years, and recently redesigned their website. We have also designed their email campaigns for them. 

See the project 


Domain Name System is the directory (also thought of as a ‘phonebook’) of the internet. It is a hierarchical naming system for computers, which associates information with domain names. DNS translates domain names to IP addresses, so that a user’s browser can load the website and internet resources. 


A domain name is the address of your website, which is used to identify your site on the internet. This is what users type in the browser URL bar to visit your website. Domain names are available in different extensions, such as .co.uk, .com, or .org. It’s recommended that you secure your company or brand name domain with various extensions as well as with common alternative spellings or even misspellings to ensure brand protection.


Google Drive is a file storage service launched in 2012 by Google. It allows users to store files (such as documents, photos, audio and videos) in the cloud, and synchronise across devices. It is a powerful and easy to use software, and allows users to backup their files from anywhere in the world. Google Drive is also a good tool for any businesses that have a Google Workspace account, which allows you to collaborate with your team. We are Google Resellers – meaning we can manage and set up your Google accounts for your team. 

Tune in again next month where we will be covering all things E! In the meantime, you can follow us on Instagram and Twitter for daily news updates and tips and tricks. 

Headshot of Rebecca young new team member


Rebecca helps to keep the team organised and supports all of our clients with day to day activities and content. She also runs all of Ballyhoo's internal marketing.