Today, 22nd April, the world observes Earth Day – a day to build awareness of environmental issues.
This year, Earth Day celebrates its 55th anniversary, with the day as important today as it was back when it was founded in 1970. The theme this year is ‘Our Power, Our Planet’ focusing on renewable energy.
The Importance of Renewable Energy
Renewable energy emits little to no greenhouse gas emissions, making it a clean way to produce energy that does not have negative impacts on the environment. Unfortunately, burning fossil fuels is shortening the life of the planet and having direct effects on people, and is not sustainable for the future.
An increase in the use of renewable energy helps to fight climate change, preserve biodiversity and protect ecosystems. In addition, it removes our dependence on fossil fuels, helping to reduce greenhouse gas emissions.
We’re proud to provide Green Certified Hosting, certified through the Green Web Directory, meaning this website and our clients’ websites all run on renewable energy. To become certified we were required to show evidence of our carbon emissions (or lack thereof) and confirmation of our servers that run on renewables. Since 2020, our hosting infrastructure has produced 0.0 MTCO2e carbon emissions meaning our clients can rest assured that their websites are not harming the environment.
Tips to Make a Difference
Switch Suppliers
Switching suppliers to those who use renewable energy rather than fossil fuels is a great way to make a big impact. You can switch your energy providers for both your business and domestic household, and also the providers that you use every day – even down to which supermarket you shop in or beauty items you have in your bathroom cabinet. Companies such as Tesco and IKEA1 use renewable energy and by supporting them rather than their fossil fuel guzzling counterparts, you send a message that together we will be listened to.
In your worklife, you can switch to planet friendly alternatives, such as your email or phone contract supplier.
Advocate for Change
Together, we can make our voices heard. Participating in local elections and speaking collectively as a community will push the Government to make changes and make a plan for a renewable exclusive future.
Promote Sustainable Transportation
If you aren’t able to make switches to renewable energy, you can invest more in using no energy – such as walking to work rather than driving. Using less energy in general helps the environment by reducing the amount of harmful pollutants in the atmosphere.
How Ballyhoo is Green
Sustainable Email Platform
Ecosend is an email marketing platform that allows users to communicate with their customers whilst reducing the impact on the environment. We are proud to use Ecosend for our Ballyhoo email marketing, in addition to managing email marketing services for our clients through the platform.
Members of Ecologi
We’re proud to be members of Ecologi – planting trees, funding community projects and offsetting our carbon usage. We were recently awarded the Ecologi For Our Planet bronze award!
Clean Creatives Pledge
We’ve pledged our alliance with Clean Creatives, stating that we will never work with fossil fuel polluters, vowing to decline any contracts with clients within the fossil fuel industry in the future.
Outlook
Making small changes to our everyday lives will help to tackle the climate crisis, and although change from large corporations is required in order to make an extensive difference, these efforts all add up to help make a better future for both our generation and future generations.
