F is for…

Glossary | |

There is a surprisingly large amount of words that begin with F for our next installment of our series, so we had better get started…


Facebook is a social media platform founded in 2004. It allows users to create profiles, to connect with their friends, family and other people online – allowing them to publish posts, share pictures, and share online articles and opinions. It allows users to build a community and to stay connected with people across the world.

Like our page on Facebook

Facilities Integration

Facilities Integration is a specialist architectural consultancy that provides planning, building concept design and process architecture to the life sciences sector. We recently worked with them to create a new, refined design-led website, with functionality to allow projects to be exhibited and industry news and articles to be shared.

See the project


Feefo is an independent feedback service, used by businesses to get reviews from customers. This allows businesses to build up trust with consumers and increase their reputation. Feefo offers various badges that can also be added to business websites and social media platforms – to showcase reviews. Ballyhoo has acquired over 133 reviews on Feefo from our wonderful clients.

See our Feefo reviews


A file is a storage unit on a computer, with all data being ‘written’ in a file and ‘read’ from a file. A file can be a document, picture, audio or video stream, data library, application, or other collection of data, and is identified by a filename.


FileZilla is a cross-platform FTP application, allowing users to transfer files to or from a remote computer. The software is free and open source, and can run on Windows and Mac devices.


Mozilla Firefox is a free website browser that allows users to browse information on the internet. It’s open source – meaning it has been created by a community of people all over the world.


In website design, a user flow is the path or journey that a user on a website or app takes to complete a task – e.g. purchasing a product. Optimising user flow involves making it easier for users to move through points on the website, to ultimately help increase website conversions.


In website design, fluidity is where the widths of page elements are proportional to the width of the screen or browser. This design expands or contracts based on the width of the screen, making websites usable and responsive across various devices and screen dimensions.


In website design, ‘Above the fold’ is the content that fills your screen, before a user has to scroll down. Therefore, it is recommended that you use a clear and descriptive headline and strong CTA above the fold on all of your website pages.


On social media platforms, a follow represents a user who chooses to see all of another user’s posts in their content feed. This is a common objective of businesses, as it allows them to increase their post impressions and engagements.

Font Awesome

Font Awesome is a font and icon toolkit, that allows you to use scalable vector images that can be customised with CSS. Icons are used on websites around the world to add visual elements to pages – which you can easily customise.

A website’s footer is the section located at the bottom of every page on a website. This appears directly below the main body content, and is used to help visitors by adding information and navigation options at the bottom of web pages. Often, website footers include the company logo, contact details, social media icons, and useful links.

File Format

File format is a standard way that information is encoded for storage in a computer file, with the file name often ending in a suffix which denotes the file format. Examples of formats for graphics include JPG, GIF, and PNG, whilst common document formats include DOC and PDF. Each of these file formats are designed with a specific purpose in mind.


You have probably heard us talk about website functionality in the past – which ultimately means what a website can do and how it works. This includes actions that a website can perform and how they interact with content.

What other words should be included? Let us know by shooting us an email to [email protected] 

Headshot of Rebecca young new team member


Rebecca helps to keep the team organised and supports all of our clients with day to day activities and content. She also runs all of Ballyhoo's internal marketing.