Last year, Google removed their Gemini add-on for Google Workspace, instead integrating Gemini within subscriptions as standard. This is great news for Google Workspace users as it means that you can benefit from AI tools within your current plan. However, Google has recently introduced a new add-on – AI Ultra for Business – which can further help streamline your business operations with the help of Artificial Intelligence. Here’s everything you need to know.
Google AI Tiers
Google AI offers a tiered approach to its features. Gemini provides the base experience, with Google AI Pro elevating the Gemini experience with new and powerful features, including access to “3 Pro” and “Deep Research,” plus a limited trial of the Veo 3.1 Fast video generation model. Google AI Ultra represents the top tier, granting the highest level of access to the most powerful features available.
Google AI Ultra
Google AI Ultra is a suite of advanced AI tools, providing higher access to AI features, such as image-to-video creation tools, video and audio creation tools, and research tools that allow you to upload and interpret files. With Flow, you can create high-definition video in minutes to tell a story, whilst Whisk allows you to transform static images into eye-catching animation.
More details on the individual features below.
With the help of Google AI Ultra, you can spend less time on repetitive tasks, boost productivity and optimise resources, giving your team more time to focus on what they do best.
Google AI Ultra is an add-on to your existing Google Workspace plan and integrates with your Workspace apps, with usage limits that are measured on a monthly basis, giving you exclusive access to the most advanced features and models. You can manage access to advanced AI Ultra tools for individual users and groups across your organisation.
Google AI Ultra Features
Google Antigravity
This AI development platform focuses on AI agents that handle coding tasks and planning projects to streamline tasks for developers. With Google AI Ultra, users get first access to prioritised traffic and new models.
Gemini Code Assist
This developer tool helps users with code generation and automated tasks, giving developers the highest daily model requests.
Gemini CLI
Gemini CLI is an open-source tool that brings Google Gemini into your workstation, acting as an assistant for developers and also supporting content generation, research and task management.
NotebookLM
NotebookLM is an AI-powered AI research assistant that helps you to summarise and generate insights, giving you audio overviews and analytics.
Flow
Flow is an AI filmmaking tool that has been custom-designed for Google DeepMind’s advanced models – Veo, Imagen and Gemini. Flow creates clips, transitions them into scenes, and helps users to tell a story.
Whisk
This image generation tool allows you to remix ideas and create images. Users can select prompt images, which Whisk will then use to influence the images it generates.
Project Mariner
Project Mariner is a research prototype exploring agentic AI automation. This tool allows users to assign AI agents using natural language to tackle time-consuming tasks such as research, planning, and data entry. It observes a user’s browser activity, interpreting their objectives, and creates a plan to interact with websites to achieve those goals. A key feature is its ability to learn and replicate complex user workflows for future use. Currently, this tool is only available in the United States.
Google AI Ultra Pricing
See below a comparison of pricing and features available with Google Gemini, Google AI Plus, Google AI Pro and Google AI Ultra.
| Google Gemini | Google AI Plus | Google AI Pro | Google AI Ultra | |
|---|---|---|---|---|
| Price per user per month (in addition to a Google Workspace plan) | Free | £6.99 | £18.99 | £234.99 |
| Gemini App | ✓ Access to 3 Flash ✓ Varying access to 3 Pro ✓ Image generation and editing ✓ Deep Research ✓ Gemini Live ✓ Canvas ✓ Gems | Enhanced access to: ✓ 3 Pro ✓ Deep Research ✓ Nano Banana Pro Plus: ✓ video creation features with limited access to Veo 3.1 Fast | Higher access to: ✓ 3 Pro ✓ Deep Research ✓ Nano Banana Pro Plus: ✓ video generation with Veo 3.1 Fast | Highest access to: ✓ 3 Pro ✓ Deep Research ✓ Nano Banana Pro Plus: ✓ video generation with Veo 3.1 Fast ✓ Deep Think |
| Monthly AI Credits (used for video generation on Flow and Whisk) | 100 | 200 | 1,000 | 25,000 |
| Flow | Filmmaking tool access with limited access to Veo 3.1 | More access to Veo 3.1 | Higher access to Veo 3.1 | Highest access to Veo 3.1 |
| Whisk | Generate and animate images with Imagen 4 and Veo 3 | More access to image-to-video creation with Veo 3 | Higher access to image-to-video creation with Veo 3 | Highest access for image-to-video creation with Veo 3 |
| Gemini Code Assist and Gemini CLI | X | X | Higher daily request limits in Gemini CLI and Gemini Code Assist IDE extensions | Highest daily request limits in Gemini CLI and Gemini Code Assist IDE extensions |
| Google Antigravity | X | X | Higher rate limits to agent model in Google Antigravity, the agentic development platform | Highest rate limits to agent model in Google Antigravity, the agentic development platform |
| NotebookLM | Research and writing assistant | More Audio Overviews, notebooks and more | 5x more Audio Overviews, notebooks and more | Highest limits and best model capabilities |
| Gemini in Gmail, Docs and Vids | ✓ | ✓ Enhanced access | ✓ Higher access | ✓ Highest access |
| YouTube Premium | X | X | X | ✓ Individual plan, ad-free and offline |
| Storage (Photos, Drive and Gmail) | 15GB | 200GB | 2TB | 30TB |
With Google AI Ultra, you’ll receive ‘credits’ that are used for activity, such as creating videos, and vary from model to model. For example, to create a video on Whisk using Veo 3 Fast requires 20 credits. AI credits refresh at the start of each billing cycle and do not roll over to the next cycle. You can, however, purchase additional AI credits when you need them.
How to Set up Google AI Ultra?
Google AI Ultra is available with most Google Workspace plans, including Business Starter, Business Standard, Business Plus, Enterprise and Education plans. Your Google Partner can purchase this add-on for you via their Google Reseller Partner Sales Console, where they can also assign and manage licences depending on the needs of your organisation.
Google Resellers
Ballyhoo are certified Google Workspace Resellers, meaning we can set up, manage and give you support with your Google products, including upgrading your Google Workspace plans and storage. For more information, call us on 0121 295 5352 or email us at [email protected] to see how we can help.
