Earlier this month, Google released their new AI-powered Google Cloud Partner Network, as well as the redesigned Google Cloud Partner Network Hub, replacing the former Partner Advantage program. With new tier requirements for partners, the new approach focuses more on customer outcomes and technical competencies, as opposed to activity-based metrics.
Previously
Previously, the Google Cloud Partner Advantage program featured a two-tier structure – Google Cloud Partner and Google Cloud Premier Partner. This has been replaced by a three-tier structure for “Select”, “Premier”, and a new “Diamond” tier. There is an additional “Registered” status, which all partners start on before moving through the various tiers.
Now
Google values expertise. The new tiers give a clear differentiation, showing the commitment and capabilities of partners, based on real-world results, rather than the previous tiers that focused on business plans and customer stories. Tiers are measured by contributions to closed-won opportunities, workloads that partners are tagged to, and credentials held by the team.
So what does Google look for?
Google rates partners based on capacity, knowledge and expertise that is validated by technical certifications and sales credentials, and capability, measured by pre-sales and post-sales contributions to validated closed or won opportunities.
How Tiers Work
Partners begin at the “Registered” status, which isn’t an earned tier, then move onto different tiers depending on the requirements that they meet.
Each tier reflects both customer success and the outcomes across Google Cloud and Google Workspace, with requirements that focus on partner efforts that deliver real, measurable value.
Tiers are valid for 12 months and are reevaluated annually by Google to ensure that partners continue to meet the tier requirements. The tier requirements are now consistent worldwide, replacing the former region-specific standards.
New Tier
The program features the new “Diamond” tier, which is the highest level available and has been created for partners who consistently deliver exceptional customer outcomes.
Advantages of Working With Ballyhoo
Ballyhoo remains a Google Workspace Reseller and we have been transferred to the “Select” tier, demonstrating our commitment and comprehensive capabilities across Google Cloud and the entire Google Workspace suite, including Gmail, Google Docs, Google Drive, Google Voice, AppSheet, and the Gemini App. It showcases that we have met certain certifications and credentials.
Google has also integrated AI into the core of the program, such as for automated routine admin tasks, meaning that we can offer faster deployment and reduced risk, giving us more time to deliver innovation to you.
What Does This Mean For You?
Ultimately, nothing has changed at Ballyhoo, apart from our Google Cloud badge! We continue to be certified Google Workspace Resellers, setting up, managing and giving you support with Google products. If you need help with Google Workspace or for further information, call us on 0121 295 5352 or email us at [email protected] to see how we can help.
