This week marks International Women’s Day on Saturday 8th March 2025, to celebrate the achievements of women, and raise issues on gender inequality against women.
Accelerate Action
This year’s theme is Accelerate Action, encouraging people to accelerate gender equality by acknowledging strategies and activities that positively affect women’s advancements, and supporting this more. This helps to make positive progress at a quicker rate.
Taking steps in our day-to-day life will positively impact women’s progress. This can be done in many ways including:
- Involving women in every aspect of their lives
- Providing equal access to education and training
- Encouraging women’s participation
- Promoting the talent of women and girls
- Designing frameworks and infrastructure that meets the needs of women
- Helping women make informed decisions
What are Ballyhoo Doing?
Supporting Women-Owned Businesses
We’re proud to have a number of clients that run women-owned businesses, allowing us to support their businesses and help them to grow through our website services. We also share our insights and knowledge to help women entrepreneurs to advance their understanding, to help them prosper and aid success.
We also support and purchase from women-owned businesses in our personal lives, in addition to promoting them to our friends, family, and on social media.
Equal Opportunities
Out of our small team of five, two are women, and we’re proud to offer women equal opportunities, both in recruitment and in developing their talent. We also have a strong focus on gender equity – the need to address inequalities to provide support based on individual needs. This is because gender equality often ignores the deeper biases involved, whereas equity creates an inclusive environment to address challenges.
Additionally, we believe in inviting women, and amplifying their voices and contributions in meetings, to ensure they are heard.
Both of the above are something that is second nature to us, so ingrained in who we are that it is instinctive.
Additionally, the whole team at Ballyhoo are clued up and are passionate about women’s equality, standing up for them. We are grateful to work with clients that hold the same values as us, and although we have luckily never had a client experience of women being interrupted or not given equal opportunities, all of our team would challenge this negative behaviour and speak up against negative biases in an instant, if it ever occurred.
Changing the Narrative
Advocating for change also requires the narrative to be adjusted, including everyday thought processes, and how we speak – the narrative that we display to clients and teach to our children. Small things that might be overlooked but make a big difference. For example, when talking about a CEO or business owner, it is a common bias to automatically assume the individual is male, but we change the narrative by using gender neutral language.
In our personal lives, we watch films with strong female leads and support women artists.
Digital Agency with Values
The age old adage; actions speak louder than words. We are proud to be taking action every day, constantly learning and improving to make the world a more equal and unbiased place. If you’d like to work with a digital agency with strong values, please reach out to our team today.
