The title of this post might sound very self-serving but it comes from a place of genuine concern.
All those little jobs you’d love to do if you have time? The blog posts you said you’d write, the logo you wanted to revamp, the leads you said you’d catch up with. The new website you said you’d love if only you had the time to give it the attention it deserves.
It may seem counterintuitive at a time of great uncertainty to spend but please trust us when we say that any investment you make now will ensure that you come out on the other side fighting.
While your competitors shrink away from the challenge, you need to look for ways to innovate and make your mark. Whether it’s simply increasing your Google Ads budget at a time when other businesses are reducing theirs or bringing your website fully up-to-date to make use of new technologies, you have a chance to strike ahead. Life has given us all lemons so let’s make some !#&%$@ lemonade.
Just Keep Swimming
Our business was in its infancy during the 2008 financial crisis but we witnessed first-hand how it affected a whole range of industries. Long-established businesses were put to the test – those who were open to new tech and recognised the need to “just keep swimming” came through it. Those that battened down the hatches didn’t; they sadly fell further and further behind until they could no longer keep up with their competitors and struggled to ever make up the ground lost.
The web is too fast-paced to sit on your laurels at the best of times. During the worst of times, you can use the downtime you might be facing in other areas of your business to look inwardly and identify what needs to be done to put yourself in a strong position for when life gets back to “normal” and the economy inevitably recovers.
It may not seem like it right now but you have an opportunity, please don’t squander it. You’ve been given the gift of time; a commodity business-owners rarely have.