Google Search Console has released a wider range of insights for businesses, helping them to get the most out of the platform to increase visibility in search results.
What is Google Search Console?
Google Search Console is a free tool offered by Google to businesses online, allowing them to check website indexing status, view search queries, monitor and troubleshoot website errors and optimise website visibility. This allows businesses to optimise their website health to achieve better rankings in search results, therefore helping them to reach more customers.
Google Search Console Insights Update
Search Console now offers enhanced content performance insights for those accounts not associated with Google Analytics.
Included in the new insights is a new ‘Your Growing Content’ report, which shows you the growth in impressions and clicks for your content over a specific period of time. Viewing the growth and comparing it to the previous period allows you to identify successful content and learn from this going forward.
The new insights allow you to see what content is trending and how it is performing.
Why Are Insights Important?
These new insights are useful as they provide you with data to understand how Google sees your content, thus helping you to see how you rank. From here, you can make improvements to your content to ensure that it ranks for the search queries that customers are using, allowing you to increase your reach and, ultimately, conversions.
Our consultancy services can guide you through areas of your business that you can improve to help you grow, and pinpoint actions to help you get there. Contact us today to have a no-obligation chat to see how we can help you.