O is for…

Glossary | |

Developing your marketing and website design knowledge will help you to understand what your marketing agency is trying to achieve, and if you’re an expert in the industry then furthering that knowledge might help you to win clients. Let’s delve into our next instalment of the blog series.


Objectives are steps or activities that you can focus on in order to reach your overall goals. It’s important to have objectives in website design and marketing to allow you to stay focused and design for your goal.


Ballyhoo HQ is located in Longbridge, Birmingham, and we are a proud Brummie Business. Our office is the perfect mix of a creative space to allow us to do our work, breakout areas to unwind, and a calm space for business meetings. 


Offsite marketing refers to any marketing activities that happen outside of your website, whilst still having a goal of driving traffic to your website. Examples of this type of marketing are Google Ads and Facebook Ads.


Onsite marketing is marketing that is done on your website, including content creation, SEO and website design. Onsite marketing is important as it focuses on making your website conversion-friendly which impacts your website’s success in ranking, and how easy it is for users to browse.

Open Source

Open source refers to open source software (OSS), which is code designed to be accessible to the public, meaning that any individual can view, change and distribute the code. For this reason, it relies on community production and review.

Operating Systems

Operating systems are software that acts as an interface between computer hardware and a user. Apps such as browsers and Microsoft Office need an operating system in order to be used.


Optimisation is the process of making adjustments to your website or marketing activities to better reach your business goal. Using data that you have collected, you can make improvements in your marketing and site strategy.


Opt-in is often known due to the GDPR laws introduced in 2018, but what is opt-in? In email marketing, opting-in is the process of gaining contact information from a ‘sign up’ or ‘register’ call-to-action on a website, which will be subsequently used to send newsletters or for general advertising. Think ticking a box for something you want rather than having to untick a box for something you don’t.


Organic marketing refers to generating traffic over time naturally, rather than through paid advertising. This is usually done through social media and SEO. Organic marketing is low cost to maintain, and can help you to build a strong connection with your customers. Organic marketing is cheaper than PPC, but can take longer to get large results.


The pièce de résistance that most businesses strive for – lots of orders! Orders are an intention to engage in a transaction for your products or services, often completed through your website. This goes hand in hand with E-commerce businesses and websites – where users can order products through a website, which the business will then fulfil. We’ve created many e-commerce websites over the years.


Outbound marketing is where a business initiates conversation with their customers and audience. This type of marketing includes cold calling and trade shows. It is often associated with higher costs than inbound marketing.


Outreach marketing is used to build and nurture relationships with those interested in your product – such as influencers and journalists – who will then promote your brand to increase website traffic and conversions.

We’d love to know if you’re finding this blog series helpful – pop us a DM over on Instagram and let us know your thoughts!

Headshot of Rebecca young new team member


Rebecca helps to keep the team organised and supports all of our clients with day to day activities and content. She also runs all of Ballyhoo's internal marketing.