Opening the Doors to Longbridge Device Lab

Ballyhoo | |

On 15th December 2014, Ballyhoo opened the doors to Longbridge Device Lab. We held a launch event to allow guests to see what the lab is all about and how beneficial it is for responsive design.

The Longbridge Device Lab is Birmingham’s first open device lab located in the Innovation Centre in Longbridge Technology Park. It holds many devices ranging from smartphones, tablets, laptops and computers and is the perfect place to test responsive websites so your clients can gain the very best outcome.

Note: Longbridge Device Lab is now a retired project.

The Launch Event

The launch event was held in the lab itself, we had a large turnout of guests including local business owners and web developers as well as recognisable Longbridge faces like the senior development surveyor at St Modwen, Mike Murray, local Councillor Ian Cruise and the Innovation Centre assistant manager, Kimberly Pace.

A Short Presentation

Anthony, Ballyhoo’s Managing Director, carried out a short presentation to explain what the device lab is and its purpose for those who were unfamiliar with the concept. We followed this with a live demonstration of the lab in action, showing guests how responsive websites can be viewed across multiple devices. We then gave guests the opportunity to try using the lab to test their own websites and take a look at the smartphones and tablets that have been donated so far.

We are extremely pleased with how well the launch event went and we’re very proud to have brought you the first open device lab in Birmingham. 2015 will be an important year for us but hopefully in 12 months time we’ll be in a strong position with hundreds of devices and have many familiar faces using the device lab.

We Are Taking Appointments

As well as using the lab in-house to test the responsive websites we’re building, we also need bodies through the door to try the lab first-hand and let us know if there’s anything we can do to improve it and make it an essential asset to your team.

Whether you’re ready to test a website or are just curious as to what it’s all about, please make an appointment to visit the lab. We are currently open during standard working hours (Mon-Fri 9am-5pm) but we can extend these if needed.

Contact Ballyhoo today on 0121 295 5352 or email to [email protected].

Alison Chaffey


Alison is our Creative Director*. She has worked alongside Anthony to build the business since it was founded in 2009. Her passion is design and UX, and she has a laser eye-for-detail. In other words, she’s a web developer’s worst nightmare.