R is For…

Glossary | |

We’re really enjoying creating our web design & marketing glossary series, and we hope that you are finding it useful too. Here’s this month’s instalment of the series.


Ranking is the position that something holds, and you’ll often hear this phrase used in digital marketing when discussing SEO or Ads. Here, ranking refers to a website’s position in the search engine results page. The higher ranking the better; this means that a website is showing higher up in search results, meaning more visibility and conversion rates.


React is a JavaScript library allowing website developers to build interactive user interfaces. It is similar to using building blocks – it allows developers to create reusable components, which together create an application’s entire user interface.


reCAPTCHA is that little tool that asks you to spot the traffic lights or cars in a photo when submitting a form online or logging into an account. It is a test used to distinguish humans from bots, protecting websites from spam and abuse. As a free service from Google, reCAPTCHA has proven helpful for lots of websites and businesses, and we implement this on a number of our designed websites.


URL redirects automatically send users from one URL to another. There are many types of redirects, such as:

  • 301 redirect – a permanent redirect when a page or post has moved or been deleted
  • 302 – a temporary redirect for when a page needs to be momentarily moved
  • 308 – a permanent redirect, where browsers will no longer send to the original URL. This type of redirect is not used often.


Ballyhoo Refresh is a simple content management system that we once built and developed, to fill a gap in the market. It offers a number of features that you would expect in a full-featured content management system.

Although some of our websites are still with Ballyhoo Refresh, a number of them have migrated to WordPress due to Refresh no longer being supported.


Responsive websites are sites with designs that respond to users behaviour and environment – such as mobile or tablet, and increasingly super widescreen. It means that websites will look good and work properly on a variety of devices, meaning users can browse the site easily.

Every website that we create is responsive.


This is a strategy used in digital marketing to advertise directly to users who show interest in a brand or product, but have not yet converted. An easy way to think about this is to think about a time that you’ve been on a website browsing products, and then later watch a YouTube video where an advert pops up for the same brand or product. This is retargeting.

Retargeting is also sometimes called remarketing.


Reviews are essential for a business’s growth. They allow users to build trust with a brand, and showcase your products and services in a way that is helpful to potential customers. You should aim to have reviews on your website as they will help to sell your offerings, and you can also use third party websites such as Feefo or TrustPilot.


RGB is a colour system that represents the colours to be used on a computer screen. It stands for Red, Green and Blue, all of which can be combined in a range of proportions to create any colour. 

Each colour ranges in a percentage from 0 to 100.

For example, for our branded green colour, its RGB code is 4, 115, 95.


Return on Investment is used to understand the profitability of an investment, evaluating its efficiency. A high ROI indicates that the investment’s gains are better than its cost.

ROI is calculated by dividing the profit earned on an investment by the cost of that investment.


RSS stands for Really Simple Syndication, and is a web feed that allows users and applications to access website updates. These instructions are located on a computer server.

If you’re looking for a new website, or perhaps want a refresh of your current site, look no further. Here at Ballyhoo we are experts in website design and development, creating bespoke sites tailored to clients requirements and goals. Get in touch now to see how we can help you.

Headshot of Rebecca young new team member


Rebecca helps to keep the team organised and supports all of our clients with day to day activities and content. She also runs all of Ballyhoo's internal marketing.