While saving money is an understandable business goal, it can sometimes lead to greater expenses in the long run. Website design serves as a prime example of this.
Unfortunately, we’ve seen many clients who have tried to save money on their website, going elsewhere to have a cheaper website built, only to return to us months later when the website either doesn’t launch due to no fault of their own, or doesn’t convert due to poor website design.
Cheaper Isn’t Always Better
It’s relatively easy to knock up a quick website, but making a successful website takes time and experience. There are many do-it-yourself website builders around, as well as digital agencies who charge very little, and although it can be enticing, it can be a waste of money and time in the long run.
Spending Double
We have seen several customers leave and return or have had new customers contact us after purchasing a cheap website that has not performed, due to clunky technologies resulting in long load speeds, poor website design, or lack of personalisation meaning it doesn’t stand out from the crowd.
They then end up spending more in total to achieve the same thing, by having to start the entire process a second time from scratch. That’s why it’s worth investing as much as you can into your website.
Website Design Evolution – Get Launched Quick
We appreciate that sometimes you need a website fast, and a full website build can take months. That’s why we offer our Growth Driven Design service, allowing us to launch a website quicker for you, with continual improvements to your website over time. This allows you to get the skeleton of your website live for customers and clients to browse, with regular enhancements and additions to perfect it over time. This not only saves you money by being a smaller initial cost upfront with investment spread over time, but allows you to launch quicker, whilst maintaining confidence with data driven decision making to help your website and business grow.
Is It Ever Okay to Go Cheaper?
There are instances where it might be beneficial for a start up or local business to use a self-designed website builder rather than outsourcing to an agency. For example, if your budget is very minimal and you haven’t got an existing client base, it may be worth setting up a simple website to get you going, with the idea of getting a custom-made website from an agency, such as Ballyhoo, once you have got yourself up and running. We will always be 100% transparent with you, if we believe that your business would be better suited to utilising a DIY website builder then we will advise on this – our priority is your business success, not just your budget. We will always advise on what we think suits you, your business, and your goals best.
Deciding on a Website Provider
When deciding on a website partner, it is important to think about how much your website is worth to you, and find a developer that will talk about the goals of the website and how to achieve them. Ballyhoo are experienced in website development for all types of websites – from brochure sites to large e-commerce sites and complex booking systems, we have the expertise and commitment to help your business grow and thrive online. Contact us today for more information, or to get advice on what would suit your business best.
