Information Architecture

Content is the cornerstone of website success and information architecture is the foundation upon which good content is built, giving users the knowledge they need to understand your product, services and values.

Not sure where to start with your content? Get a clear content plan or overhaul your existing content for a more streamlined customer experience with our information architecture service. 

What is Information Architecture?

Information Architecture (IA) is the practice of organising and labeling content in a logical and intuitive way, ensuring key information is accessible to website visitors.

Our website design process begins by creating a hierarchical diagram that visually represents your website’s  recommended page structure. This defines the relationship between pages, helping you to understand the main sections and their sub-pages. This step is crucial for ensuring that the website we develop for you is cohesive and user-friendly.

Beyond the written content of a website, IA also applies to your site’s navigation, and how users interact with it. Different menu designs suit different websites based on their type and content volume. For instance, a horizontal navigation with top level links may be sufficient for a small site, but a larger site with many pages will require dropdowns or a comprehensive mega menu. For e-commerce sites especially, a standalone category menu is often recommended, allowing users to easily explore a wide range of products.

For websites with extensive content, integrating search functionality to aid users in finding the products and pages they seek is likely to be necessary. Strategically placed search bars may be suggested for different sections of the website (e.g. for products, FAQs, blog articles), supported by features such as autocomplete for enhanced usability.

A Tailored Approach

Our approach to your IA varies depending on whether this is a brand new website, the redevelopment of an existing site, or a migration to a new website platform, such as WordPress.

New Websites

For brand new online ventures, your IA is largely based on the research and discovery phase we undertake at the beginning of each new project, where we take a deep dive into your industry, business goals and how your competitors operate online.

Website Redesigns

The redesign of an existing website requires an audit of your existing content. First, we produce a spreadsheet detailing all existing content, for you to evaluate and specify which pages need to be added, moved, removed or improved. With a clearer picture of the content base, and the insights gleaned in our research phase, we are able to create a recommended structure to demonstrate how the content will take shape on your new website.

Content Migrations

When switching an existing website to a new platform, such as WordPress, we streamline the organisation and migration of your content.

To ensure optimal results, we advise against a complete content transfer. Instead, we work with you to audit your current content and identify what will best serve your new website, using the same approach defined for website redesigns.

Depending on the volume of your content and the migration tools available for your previous CMS, we will either automate or manually migrate your data, and crucially, we will implement redirects to seamlessly guide users and search engines to the new location of your content. With the flexibility to code custom solutions for large-scale transfers, this ensures no outdated information is moved, valuable content is easily found, and SEO is effectively maintained.

Content Writing

With your IA in place, you can then focus on pulling together any new website content needed. 

If you elect to write your website content yourself, we’ll provide you with a plan of action and content template documents to work through to ensure all the important details are included.

If you are unable to supply required new content for your website, we can produce it for you! Your brand voice is integral in the journey your customers take to discover and form a connection with you. Before creating your website content, our skilled content writers will gain insight into your brand to make informed decisions to build your content.

We pride ourselves on how well we can mould ourselves to write in your brand voice, because we know that brand is everything. Our high-quality content will attract more traffic to your website, build trust with your audience, and help you to sell more products or generate more leads.

We have experience in content writing for a range of industries, including construction, financial, technology, education, e-commerce and more.

Content for Marketing

Following launch, we also provide copywriting services on a retainer basis, allowing us to create, write and publish articles and pages for your website to help with SEO and organic growth. For more information, visit our content creation page.