T is for…

Glossary | |

We’re nearly coming to the end of our Web Design & Marketing glossary series, but we still have some jargon to explore. Here’s everything you need to know…


You will often find Terms & Conditions in the footer of a website, that outline the (funnily enough) terms and conditions of using said website and any products or services that they offer. They are also sometimes called the Terms of Services, and users must agree to abide by these in order to use the offered service.


Tables are used to display information in rows and columns. Using HTML, web designers and developers can use tables to showcase data in an easy-to-read format. Tables use HTML tags such as <table>, <tr>, <th> and <td>.


A tag is a set of HTML characters that instruct a web browser how to display your content, such as the size and colour of text. You may also have a Tag Manager which manages the tags on your website – such as your Google Analytics tag that allows you to track your website performance.


We are proud to have a talented team of website and marketing professionals, who are each skilled and experienced, allowing us to be the very best in the industry.


We are currently a team of 5 web design and marketing specialists, with 50 years collective experience within the industry. We take pride in being experts at what we do, and genuinely care about one another. 

Learn more about who we are here.


The terms ‘Template’ and ‘Theme’ (more below) often get used interchangeably but in WordPress specifically, a template is a pre-designed page layout; one that allows you to add and manage content to create a specific page within your website, such as a blog post. They allow you to use drag and drop to include elements such as galleries, images, text and more. 


Testimonials are extremely important to showcase on your website – they help to build trust with customers, can explain benefits and real life case studies of your products and services, and help to create an emotional connection.


We carry out a rigorous testing process when building and launching websites, to ensure that your new site works perfectly on all devices and screens.


On platforms like WordPress, website themes are available to buy when setting up a site. They manage the front-end design to create the overall appearance and functionality, which you can then lightly customise with your own images, colours and logos.

Although website themes may be attractive due to their ease of use, they are often heavy with features you may not use (meaning high load times) and they aren’t very flexible. They may also be more susceptible to attacks that target vulnerabilities in popular themes’ code.

At Ballyhoo we code each website from scratch using our own designs rather than using pre-bought themes and templates.

This gives us the ability to customise every aspect of the website design and build, ensuring that we can tailor your project to your needs and requirements and produce an efficient, reliable site.


TikTok is a video based social media platform and app that allows users to watch, create and share short form videos on mobile devices. TikTok rose in popularity during 2020, and has since become a widely used app around the world. Both individuals and businesses enjoy using TikTok, using relaxed content to reach their target audience.

Follow us on TikTok here.


In generic terms, a trend is a development or change in a situation or in the way that people are behaving over time. Design trends are how we interpret what’s happened before, to allow us to understand and predict the future. We look at website design and marketing trends, to help your website and strategy grow and succeed.


Trello is a visual project management tool that helps individuals and teams with workflow and task management. It allows users to collaborate and store tasks as ‘boards’, with individual tasks that can be moved along a process funnel to track a project’s progress.


A trigger is an interaction between a user and your software that initiates a sequence of marketing messages. Triggers are used to set off automated campaigns to provide personalised messages. For example, when a user purchases an item from a website, it may trigger an automated email campaign series that emails them to review the item a set days after the purchase was made.


Twitter is a well known social media platform that prominently focuses on online news and user communication. What sets Twitter apart from other social media platforms is that posts can only be 280 characters or less, meaning users must convey messages concisely.

Have we missed any keywords from the above? Drop us a message on Instagram or email us to let us know. Still need help with web design and marketing? Contact us now to see how we can help you.

Headshot of Rebecca young new team member


Rebecca helps to keep the team organised and supports all of our clients with day to day activities and content. She also runs all of Ballyhoo's internal marketing.