With a huge range of email marketing platforms available, it can be overwhelming deciding which to go for.
We’ve created a table comparison of the most popular platforms, so that you can see which platform will suit your company best.
Email Marketing Platforms Compared
| Mailchimp | Campaign Monitor | Ecosend | Brevo | Klaviyo | |
| Free Trial | 1 Month | 5 Contacts | 7 Days | Y | 60 Days |
| Free plan available | Y | N | Y | Y – 300 emails per day | Y – 250 contacts |
| Paid plan price from (monthly) | $20 | £9 | £29 | £6 | $20 |
| Monthly email limit | 5,000 | – | – | 20,000 | 5,000 |
| Drag-and-drop builder | Y | Y | Y | Y | Y |
| Sign-up forms | Y | Y | Y | Y | Y |
| Built in templates | Y | Y | N | Y | Y |
| Custom coded templates | Y | Y | N | N | N |
| Segmentation | Y | Y | Y | Y | Y |
| A/B Testing | Y | Y | N | Y | Y |
| Analytics | Y | Y | Y | Y | Y |
| SMS Services | Y | Y | N | Y | Y |
| Integrations | WooCommerce, Shopify, Wix, Squarespace, Stripe, Canva, more… | WordPress, Shopify, Facebook, Hubspot, more… | Zapier, Salesforce, Mailchimp. | WordPress, WooCommerce, Shopify, Outlook, Eventbrite, more… | WooCommerce, Shopify, TrustPilot, more… |
Tips on Choosing an Email Marketing Platform
When choosing an email marketing platform to send your business emails from, there are lots to choose from. Some of the factors to take into consideration include:
Determine Monthly Email Sends
When deciding on which platform to use, it’s worth taking into consideration the amount of emails you want to send monthly. Many email platforms have a monthly maximum limit per plan, so being aware of this will ensure that you can send the amount of campaigns that you want. You should also factor in how quickly your email list may grow, as this will also affect your total number of emails sent per month.
Think About Your Values
This is something that you may not think about, but it may be a make or break to your decision making. Like everything you do with your business, you always need to have your values in mind. For example, if sustainability is one of your main values, you may choose to use a sustainable email platform such as Ecosend.
Ease of Use
Of course, you need to be able to actually use whichever platform you choose. Many of them offer free trial periods, so we’d recommend signing up and having a play around.
Tips on Creating Successful Emails
It’s important to have a strong email presence, and that starts from your very first email. By getting the basics right, it sets you up for success and allows you to focus on creating attention grabbing and informative content.
Basic tips for successful emails:
- Ensure an unsubscribe button is present
- Add your company logo to the top, linking to your website
- Always add a catchy subject line and preview text
- Add CTAs and buttons throughout your content
- Utilise ready-built templates to get a good, device responsive layout and structure
Last Word
Your email marketing is one of the few ways that you can keep direct communication with your customers, that you will own. Unlike social media, which you don’t own and could die at any time, email marketing gives you the ability to own your contact list, which you can use time and time again. We would strongly recommend that you prioritise email marketing within your marketing strategy, and of course, have email sign-up on your website!
