V is for…

Glossary | |

Surely you’re a web design and marketing whizz now, reading all of our glossary blogs?! Well, we have a few more to go, so strap in to discover everything you need to know beginning with the letter V.


A vector is an image file that is created with design commands, specifying the start, end and length of each line. Vector images are great for logos, as they allow you to enlarge them without pixelation. Examples of vector file formats include psd (Photoshop), ai (Illustrator), and svg.


A version is a form of something that differs from previous forms. In our last episode of the glossary series, we discussed plugin updates – each one being various versions. A plugin may have new versions, with increased security or features.


In digital marketing, viral content is something that has become popular across the web, gaining attention and being shared quickly. Viral content often becomes popular without the intention of doing so, and gains popularity through increased shares and exposure – usually on various social platforms. Viral content generates website traffic and increases brand awareness.


A visitor is a user who comes to your website. Tracking the amount of visitors on your website, and the behaviours that they show, helps you to determine the performance of your website. In website design, it is important to put yourself in your website visitors’ shoes, to ensure that the design and journey is optimised for these users.

Visual Studio Code

We use Visual Studio Code every day, and we think it’s a great piece of software for any web developer. Visual Studio Code is a code editor used to optimise building and debugging modern web and cloud applications. And the best part? It’s free!

More on Visual Studio Code here.

Visual Identity

Visual Identity refers to elements that come together to represent a brand. It includes logos, imagery, colours and typography that expresses a brand’s style and personality. A strong visual identity allows you to stand out from your competitors and build a reputation with your customers.


In recent years, we have seen an increase in Vlogs. These are video blogs, often combined with text, images and other resources, and are created with the goal to make entertaining videos. A typical Vlog may be a ‘day in the life video’, or may be on specific subjects such as current affairs or social issues.  A user that creates a Vlog is called a Vlogger, and many of these often become known as Creators within the social media space.

Have we missed anything? Send us a message on Instagram and let us know how you’re finding our glossary blog series!

Headshot of Rebecca young new team member


Rebecca helps to keep the team organised and supports all of our clients with day to day activities and content. She also runs all of Ballyhoo's internal marketing.