Why You Should Use Discount Codes

E-Commerce | |

Most people shopping on the internet are out to get the best price they can for the product or service they are interested in. You can make sure they seriously think about choosing you by making use of discount codes. Everybody loves a bargain, so make your website stand out from the crowd.

Attract new business

Potential customers are more likely to buy from your site if they are going to get a good deal, offering a discount for first-time customers encourages them to choose you instead of one of your competitors.

Encourage repeat custom

Sending out discount codes to existing customers is a great way to remind them that you still exist. Include discount codes in newsletters or, like one of our most successful websites, send out a unique credit card-style discount card with their order to encourage them to return and buy from you again.

Impulse orders

Customers could be persuaded to buy more items if you make your discount period limited, for example advertising 20% off for all new customers for one week only. The feeling that they could be missing out on a bargain drives the sale.

Data collection

Find out who is coming to your website by following which discount codes are being used. Is there more traffic from newsletters, advertising or other media? Learn who to target.

The simplest way to use discount codes

Our e-commerce software, Ballyhoo Commerce allows you full management of your discount codes:

  • Create codes at the click of a button
  • Specify any discount percentage
  • Unlimited validity period, choose whether to enter an expiry date or not

For more information please contact us.

Alison Chaffey


Alison is our Creative Director*. She has worked alongside Anthony to build the business since it was founded in 2009. Her passion is design and UX, and she has a laser eye-for-detail. In other words, she’s a web developer’s worst nightmare.