I is for…

Glossary | |

Look at you go – increasing your marketing and web design knowledge AND supporting little old us. Here’s a virtual high-five! Keep reading, you’re not quite done yet… 


Every company and brand needs a visual identity. Sometimes referred to as branding, the visual elements that make up your identity include your logo, typography, colour palette, imagery, and even how formal your tone of voice is. The unique combination of these elements sets you apart from the competition.


iFrames are used in website design – they are a HTML element that loads another HTML page within the document. iFrames are commonly used for embedding videos and interactive content, allowing you to include a piece of content anywhere on your page from other sources.


An Illustration is a visualisation made by an artist to explain an idea, concept or process, and can be created in a range of mediums. They sometimes include text.

Illustrations are often used in advertising and website design, providing a visual representation or example of what is being shared, making it a message clear.


Images are used across all websites, and appear in most marketing techniques. As humans process visual information quicker than text, images are a great way to quickly portray useful information, and usually receive high engagement.

There are a variety of image formats, such as JPG, PNG and GIF.


Impressions are a metric used in marketing to quantify the number of digital views or engagements a piece of content has. Impressions show the number of views your content has, regardless of if it was clicked on or engaged with. The higher your impressions, the more timely and relevant your content is.


Indexing is a process used by search engines to crawl the internet to discover web pages, organising and storing this information in a database called an Index. Content that has been indexed is ranked and displayed in the search results pages – allowing users to find answers to their search queries.

Innovation Centre

The Innovation Centre is home to Ballyhoo HQ, along with many other brilliant businesses. The centre was built over 10 years ago, in the heart of Longbridge town centre – a prime location for all upcoming businesses. Close to Herbert’s Yard, Longbridge Train Station, and all of the major UK motorways, it’s the ideal location!


The Inspect tool is used by front-end developers to modify the appearance of a web page, as well as getting information from the page such as viewing errors or cookies. It allows developers to view and edit the website’s source code, without making changes to the backend of the website.


One of the biggest social media platforms, Instagram is a photo sharing app that allows users to connect with others. With 28.81 million users, Instagram is popular all around the world, with individuals, celebrities and businesses alike.

Follow us on Instagram 

Intellectual Property

Intellectual property is a category of property that includes: inventions; literary and artistic works; designs; and symbols, names and images used in commerce. Intellectual Property is protected under the law, where copyrights, patents, trademarks, and trade secrets enable people to earn recognition or financial benefit from what they create.


Interaction Design is the process of creating interactive products and services by focusing on how users interact with your content. The goal is to improve the interactive experience, to then increase engagement and conversions.


An interface is a shared boundary across two or more components in a computer system, who then exchange information.

User interfaces in website design control how users interact with a website app, ensuring elements are easy to access and understand, and can be used to facilitate the required actions. This includes forms and where buttons are placed on a web page.

Internal Linking

Internal linking is the process of adding links to your website that link to other pages or posts on your site. This is a key activity within SEO – as it helps Google to understand what pages relate to what subject matter.


The Internet is a network that connects computers all over the world, allowing people to share information, connect and communicate from anywhere with an Internet connection. It began evolving in 1969 (and became popular in the 1990s), and now over 2 billion people around the world use it everyday! You probably use it in most parts of your life – checking Twitter, reading the news, texting friends, uploading photos to iCloud, tracking your workout/steps, watching Netflix, and of course – ordering those all important weekend takeaways.


InVision is a prototyping tool created for designers, and allows users to quickly and easily create interactive mockups for your designs. You can then share mockups with your team or clients, presenting design ideas easily and effectively.

IP Address

An IP address is a unique string of characters that identifies each computer, used to communicate over a network. In digital marketing, an IP address can be used to target consumers on a specific internet network, by sending advertisements to the IP addresses accessing that network.

Enjoying our glossary series? Why not share it with your colleagues or team to help them get clued up on all things marketing and web design too! 

Headshot of Rebecca young new team member


Rebecca helps to keep the team organised and supports all of our clients with day to day activities and content. She also runs all of Ballyhoo's internal marketing.