P is for…

Glossary | |

Welcome back to our marketing & web design glossary series, where this month we’re delving into everything beginning with ‘P’. Buckle in, it’s a long one…


The Pantone Color System is one you’ve probably heard of before, but do you know what it actually is? It’s a standard colour matching system which is used all over the world to help printers and designers to control colours for projects. It allows colours to be printed the same even if screen resolutions and brightnesses differ. It allows colour consistency to exist for designers, printers, ink makers, and their clients.

Payment Gateway

Payment gateways capture and transfer data from a customer to the acquirer, ensuring a smooth and secure payment process. Think of it as a middleman – it validates the customer’s payment information, holds the money, and then transfers it to the merchant/business. Examples of payment gateways include PayPal, Stripe, and Opayo.


Paypal is an online payment system that allows users and customers to link their bank account online to send and receive money safely and securely. When an online store has PayPal linked, customers can use it to purchase items online.


When launching your website or marketing campaigns, it’s important to measure its performance and success. This can look different to everyone depending on your business goals, with common performance metrics being revenue growth, customer retention or customer satisfaction.


Adobe Photoshop is a graphics editor that allows users to edit images and photos online. The software provides editing features for pixel-based images, raster graphics and vector graphics, giving users control over how their image looks.


PHP stands for ‘PHP: Hypertext Preprocessor’ (it originally stood for Personal Home Page) and is an open source scripting language that is used in web and app development.


A pixel is a tiny area of illumination on a screen which forms an image. Each pixel is made up of red, blue, and green lighting elements that are used in different combinations and intensities to make millions of different colours. Pixel is the shortened form of ‘picture element’.

Police Federations

We’ve worked with Police Federations around the country for over 10 years, and continue to work closely with them – including Cambridgeshire, Bedfordshire, Nottinghamshire and Staffordshire Police Federations.


Online web portals are specially designed websites that collate from a range of sources to provide users an entryway to a variety of information, tools, and features. We’ve created a portal for NFSS [PORTFOLIO LINK ONCE PUBLISHED].


Over the last 10+ years, we’ve been designing, developing and building a variety of websites for different businesses and industries. You can view a handful of projects on our website portfolio, to get an insight into the work that we do on a daily basis.


Plugins can be used on various web applications, however the most well known are WordPress Plugins. Plugins are a piece of software that plugs into your WordPress website to add new functionality and features to your site. Plugins are a great way to get more features on your website, however if you have too many on your website – they can slow it down. What’s more, if your website plugins are not kept up to date they could pose security issues.


Traditional marketing used to revolve around physical objects – such as printed newspaper articles, flyers and brochures. Whilst marketing has evolved over the years and is now mostly digital, printed marketing is still relevant to some companies and industries. 

When designing for print, colours should be used in CMYK colour format, to ensure that they look similar to the colours seen on screen.


We follow a website design and development process when building all of our projects, to ensure that you stay in the know and are able to follow the journey that your site takes before launch. [LINK BLOG ONCE PUBLISHED]

Product Selector

We created a product selector tool for Rangemaster, to guide customers through the product selection process. The app allows customers to filter and search the Rangemaster catalogue for their ideal range cooker.


Programming is the process of creating instructions via code to tell a computer what to do and how to perform a task, using programming languages such as Javascript. These instructions create programs and apps and are the backbone of website development.

Phew, that was a long one! You deserve a pat on the back (and a cuppa) if you managed to get this far, and we promise the last few blogs in the series won’t be quite so intense. Enjoying this series? Let us know your thoughts and if there is anything you’d like to see from us.

Headshot of Rebecca young new team member


Rebecca helps to keep the team organised and supports all of our clients with day to day activities and content. She also runs all of Ballyhoo's internal marketing.