Z is for…

Glossary | |

We can’t believe that this is our last episode in our alphabet glossary series – it’s flown by! In this last episode, we explore all things website design and digital marketing that begin with Z. Let’s dive right in…


Zapier is a service that allows users to integrate web applications and automate workflows. It is used to automate tasks across over 5,000 apps – including popular social media platforms. For example, we use Zapier to send us Slack notifications when users engage with our Facebook posts – ensuring that we never miss a thing!


Zendesk is a service-first CRM software designed to improve customer relationships, through a variety of services and sub-products. We use Zendesk on a daily basis to manage support tickets that we receive from clients. It allows us to assign tickets (tasks) to team members, and keep track of the progress made for each task.


Zeta Alarms are a manufacturer of early warning detection systems, who we have worked with to create a bespoke web application that allows users on the internet to communicate with and manage fire alarm panels remotely.


Never fear – we aren’t going to traumatise you with lockdown memories of Zoom parties, but we couldn’t resist adding this to our glossary blog. Zoom is a video conferencing service that allows users to virtually meet with others. Zoom offers both video and audio-only calls that can be taken on desktop, mobile and tablet devices. Zoom is great as it does not require users to download any software or create accounts in order to join calls, meaning it is widely accessible.

And there we have it – you’ve reached the end of our glossary blog series! We want to thank you for taking part and sharing this series with us – we hope that it has been helpful for you to become a website design and digital marketing pro. Don’t forget that you can view all of the glossary alphabet series here, and also our other helpful blogs and resources.

If you need help with your website design – whether that be requiring a new website or wanting a revamp of your existing site – or need help with digital marketing to reach your target audience, contact our specialist team who are here to help now.

Headshot of Rebecca young new team member


Rebecca helps to keep the team organised and supports all of our clients with day to day activities and content. She also runs all of Ballyhoo's internal marketing.